Web Redesign

Web Redesign

Why Redesign a Website?

All web redesign projects should start with a strong ‘reason why’. This usually falls into one of two main categories:

• outdated or broken website
• wanting to generate more leads / sales

These are good reasons to redesign your website. They are clear and measurable goals.

Outdated or Broken

A website could be outdated because you’ve rebranded, changed your logo or even the main focus of your business may have changed. These things should all trigger a refresh of the design and don’t require a complete rebuild.

Website design trends have also changed significantly over time. What was modern 10 years ago can now look very tired, and make your business look neglected and out of date. Which can have your website visitors rapidly hitting the back button and going elsewhere.

Similarly if your site is out of date in terms of the technology it was built with. It may not work properly on mobile devices (60% of most websites traffic). It may not even function correctly anymore. Or even worse, be displaying technical error messages to your visitors.

Websites built on platforms such as WordPress require regular maintenance to keep things updated and functioning correctly. Typically this doesn’t require any redesign work at all as everything is gradually updated. 

Generate More Leads / Sales

Generating more leads for your business is always a strong reason to redesign or rebuild a site. It’s one of the key website redesign benefits.

But improving conversion rates is a skill most web designers lack. Because it’s a marketing skill, not a design skill. We have over 20 years experience in both areas, so know how to balance the two.

When redesigning to improve leads we start by looking at what is working now. And what isn’t. It’s critical to understand a site well before making changes. Improvements are often visual, but can also be to existing wording to better explain what you offer. It may also mean improving ‘calls to action’ (CTA’s – get a quote, contact us, book an appointment) or adding more of them in the right places. It can also be adding more pages to properly cover everything you do, and help more potential customers find you. From whatever stage of the buying process they are currently in.

Web Redesign Cost

Obviously the costs for any redesign will depend on what’s needed. But as long as it’s being done for the right reasons (as we talked about above) – then typically this will pay for itself within weeks to a few months (depending on your business model).

Typically this will cost less than a fresh web design from scratch, as elements can often be reused (branding, logo, photos,product/service descriptions etc).